You may change some of the options within your stores product pages by opening: Themes > Customize theme and opening a product page within your themes preview.
Add custom swatches - When enabled the custom swatch feature is enabled, it will not automatically create custom swatches for you however. Follow this guide to create and upload your swatch images.
Show product type - Display the type entered for your product which will link to other products with the same type
Show product vendor - Display the vendor of the selected product. This will link to all products by that vendor
Show product collection - Show the collection title with a link back to the collection that the customer was viewing prior to opening that product
Show related products - Show items from within the same collection that was being browsed prior to selecting the current product.
Additional content - Add more content to your product pages. This could include a returns policy, size chart or any other static content. Each content block allows you to choose a static page from which the content will be added to a tabbed accordion within your product pages for easy viewing.